Sunday, November 23, 2008

Beauty Tips for All Maintenance Levels

(ARA) While the beauty routine of some women consists of little more than a hairbrush and moisturizer, others spend hours in front of the mirror mastering the latest beauty trends. But no matter how high- or low-maintenance you may be, the right beauty tricks will have you looking your best in no time.

Celebrity makeup artist BJ Gillian and hairstylist to the stars Brett Freedman share some of their beauty tips for everyone from women with little time for beauty, to those prepping for a night out on the town.

Low -- In a time crunch:

* Tinted moisturizers with SPF and gradual self-tanners not only protect you from the sun, but also add color to the skin. “I like the new Olay Definity Color Recapture, which also has anti-aging properties,” says Gillian.

* For wash-and-wear hairstyles, get a good haircut with layers to keep hair from being weighed down, says Freedman. “Try Pantene Pro-V Volume Root Lifter Spray to wake up your roots and Pantene Pro-V Volume Mousse all over to give hair a gorgeous amp up,” he says. “My tip: Less is more. Don’t bog hair down with product.”

Medium-- Easy beauty tricks with maximum impact:

* Use your eye color to determine what shades of shadow to use. Blue eyes work best with brown and sea green colors, while green eyes pop with plum and violet shadow colors. Brown-eyed gals can wear any color.

* To easily fake a chic look, try combining sleek, pulled back hair or a tousled bun with a vivid or smoky eye.

High -- Heading out for a night on the town:

* Women who prefer liquid or powder foundations should avoid moisturizer and find the right kind of makeup suitable for their skin, says Gillian. For example, oily skin needs an oil-free foundation and dry skin will benefit from a moisturizing foundation or tinted moisturizer.

* Big-night-out hair requires an intense-hold hairspray. “I recommend Pantene Pro-V Sheer Volume Hairspray with Maximum Hold, not only after styling, but before using any hot tools like curling irons or hot rollers,” says Freedman. “Spray a small amount on each section before curling. It makes a huge difference.”

No matter how complicated you make your beauty routine, keep these tips in mind to help keep your skin and hair looking their best.

For more great tips and suggestions, sign up for our free ezine, BeautyRemarks at

Friday, November 21, 2008

The ‘Scent-sual’ Subtleties of Finding a Fragrance Gift

Tech toys, gift cards and trendy attire will likely be headline-grabbing gifts of choice again this holiday season, as they have been for the past few years. But one classic gift has consistently been popular with both gift givers and receivers for millennia – perfume.

“It’s timeless, it’s classic and it’s appropriate for virtually everyone on your holiday shopping list,” says Vanita Sabnani, vice president of marketing for Puig Beauty USA, purveyors of fine fragrances. “Perfume is consistently on the list of items most often given as holiday gifts. And even though perfume has been around for thousands of years, fragrances have evolved to meet our modern concepts of beauty and social consciousness.”

Contemporary gift-givers have far more choices than the ancient people who began giving perfume as a gift about 3,500 years ago. Since perfume is a highly personal gift that will be worn on the skin, it’s important to put some thought into the selection process. Here is some “scent-sable” advice for choosing perfumes for everyone on your holiday list:

Look for Gifts that Do More

For many people, social consciousness is an important part of giving and receiving a gift. Americans love gifts that both please the recipient and give something back to the community. When you’re scent-shopping, look for fragrances that fit the recipient’s personality and will give her (or him) something to feel good about.

For example, the new fragrance Blue Seduction for Women by Antonio Banderas offers seductive floral fragrance and the opportunity to support a worthy cause. Throughout the holidays, Antonio Banderas Seductive Fragrances will donate $1 to Broadway Cares/Equity Fights AIDS for every Blue Seduction for Women gift set sold. The nonprofit organization supports social service programs that provide treatment and services for people affected by HIV and AIDS. Visit to learn more

Learn the Basics

There are six basic categories of perfume, and within those categories it’s possible to find a fragrance that will appeal to virtually any personality and preference. Categories include floral, oriental, woody, citrus, green and water (sometimes called “oceanic”). Each perfume has a unique profile that incorporates multiple scents to make up its overall fragrance.

Often, a perfume will draw aromas from more than one category; Blue Seduction for Women blends top notes (the initial scent you encounter when you first sniff) of violet leaves and water-based fruits and heart (the scents you detect on subsequent sniffs) of rose, jasmine and raspberry.

You’ll need to do a little “leg work” to learn the personality and preferences of the person you’ll be gifting with a fragrance. For example, if she’s traditional, feminine and romantic, a floral perfume might suit her personality. If he’s an outdoors guy who likes sports, a green or woody scent might best compliment his athleticism.  For your significant other, an exotic oriental can convey your passion and depth of feeling.

Take Your Time

“The fragrance an individual wears is a very personal statement of who she is,” Ms. Sabnani says. “The scent should be chosen to match that individual’s personality, and not based on the preferences of the gift-giver or the trend of the moment.”

Once you have an idea of the type of fragrance right for the perfume-lover on your holiday list, the best way to make a selection is to hit the stores and sample, sniff and test. Fragrance counter sales people are often versed in the finer points of the perfumes for sale in their department. Ask for their help in identifying perfumes that fit into the basic category in which you’re interested.

Always test a perfume on a paper test strip – usually available at the fragrance counter. Never test it on your own skin. If you test multiple scents on your own skin, you’ll quickly find them competing with each other and you won’t be able to really discern the individual aroma of each. Also, because everyone’s body chemistry is different, how the scent smells on your skin is not necessarily how it will smell on someone else.

“Perfume has been a cherished gift for hundreds of years and it’s likely to remain a favorite for thoughtful gift-givers,” says Ms. Sabnani. “With a little knowledge and inspiration, it’s possible to find scents that will please everyone on your holiday shopping list.”

To learn more about PUIG USA’s Blue Seduction for Women by Antonio Banderas, go to

Courtesy of ARAcontent

Wednesday, November 5, 2008

Put Your Best Face Forward This Fall

(ARA) – Bathing suits will soon be packed away for another year, but beauty doesn’t take a holiday when summer winds down. Women everywhere will need to modify their daily beauty routines to keep pace with autumn’s changing demands, and the rapid approach of the holiday season.

Your fall beauty regimen should focus on caring for the basics of beauty – skin, smile and hair. Here are some tips to ensure you enter the cooler months looking your best.

Fall Skin Care

Fall is one of the most demanding seasons for your skin. Not only does bright sunshine persist in many areas of the country, the air turns dry and cool – conditions which can add up to damage and drying.

* Remember to moisturize daily, and consider replacing the lotion or gel-based moisturizer you used over the summer months with a cream-based product. Cream-based moisturizers do a better job of locking moisture into the skin.

* You’ll still need sunscreen, especially if you spend a lot of time outdoors, but you can probably pack away the 50 SPF cream until next summer. Go with a lighter SPF. Many makeup lines now offer foundations that include UV protection.

* Stay hydrated. Make sure you get your recommended eight, 8-ounce glasses of water per day. If you live in a particularly dry climate, consider sleeping with a humidifier in your room. Not only will it help your skin, the humidifier can help relieve some respiratory symptoms brought on by dry weather.

Something to Smile About

Your smile is often the first impression someone has about you. “It’s easy to overlook the importance of taking care of your smile, especially as schedules get busier in the fall,” says Dr. Nancy Rosen, a New York City-based dentist whose clients include business executives, fashionistas and politicians.

* Before the holidays hit and you have time for little else other than shopping and entertaining, schedule a checkup with your dentist.

* White teeth can turn a nice smile into a show-stopper. Consider incorporating a teeth whitener into your everyday beauty routine. Crest Whitestrips Daily Whitening Plus Tartar Protection provides five-minute once a day whitening and protection from tartar and daily stain build-up. “These strips not only provide tartar protection, they’re a great way to whiten teeth daily.” Rosen says. “The strips are gentle enough to use every day, even for people who are sensitive to whitening.” They are available anywhere Crest products are sold; or log on to for more information.

* The cool, dry air and crisp breezes of fall can lead to chapped lips. Use lip balm that contains UV protection to prevent chapped or sunburned lips. Avoid petroleum-based balms, as evidence has shown that petroleum can actually dry out your lips.

Have a Good Hair Day

The flagrant abuse you subjected your hair to all summer comes home to roost in the fall. Autumn is a great time to recover from the effects bright sun and pool chemicals had on your hair.

* Update your cut. It’s a new season and a good time for a fresh start. Look for a cut that complements your face, is fashionable yet easy to care for – a style that will serve you well through the increased busy-ness of the fall and holiday season.

* Treat yourself to a deep-conditioning session at the salon to help repair sun and chlorine damage. Afterward, use a light conditioner or shampoo/conditioner combination every time you wash your hair.

With a few simple enhancements to your daily routine, you can ensure your beauty regimen doesn’t fall behind this autumn.

Tuesday, November 4, 2008

Sarah Coventry Closes Doors Again

Effective October 31, Direct Sales Jewelry icon, Sarah Coventry has once again closed it's doors, leaving thousands of consultants without a company.

The saddest part of the company's on again, off again history is that January would have been a 60th anniversary.

So what's a fashionista to do?

Many consultants are looking to join other companies, and South Main Designs is quickly becoming a hot spot for Sarah Coventry Style Consultants.

With comparable hostess and benefit programs, as well as a comprehensive collection of Fashion accessories and a men's collection, the variety at South Main Designs is unparalleled by other direct sales jewelry companies in the US.

For more information on South Main Designs, and for great discounts on your favorite products, sign up for our free ezine, Beauty ReMarks today.