Tuesday, August 19, 2008

Baby Body Butter: The Body Shop 'Buriti Baby' Makes Big Splash at Bathtime

With a brand re-launch in Fall, 2008, The Body Shop is taking skin care to new heights with the launch of a new Baby care range. Featuring oil from the Amazonian Buriti (pronounced "boo-ree-chee") tree, the Buriti Baby Care Collection is perfect for new moms, moms to be, and even adults with sensitive skin.

The Pediatrician approved formula is recommended for infants age 3 months and older, and features no added preservatives, making it perfect for customers with sensitive skin. When used as recommended, the skin smoothing body butter will provide hours of moisturization thanks to the community trade shea butter and aloe.

With more moms getting picky about what they apply to baby's skin, you'll be pleased to know there are no parabens of any kind in the Buriti Collection. The range is exclusively available from consultants with The Body Shop at Home through Holiday, 2008. Five products comprise the body care collection with four additional accessories to augment the value of the regime.

Chocked full of essential fatty acids (EFA's), the Buriti Baby body wash, shampoo and body lotion provide lasting and gentle protection for baby's tender skin. For extra moisturization, the Buriti Baby body butter is a skin smoothing treat. If mom wants to spend some quality bonding time with baby, the no-mess, near-dripless massage gel is perfect for applying while holding your bundle of joy in a close "back rub" position. You can even pour it one-handed!

With The Body Shop touting "Nature's Way to Beautiful" as their new mantra for a greener way of living, you'd expect the company to be screaming from the rooftops about this new powerhouse product collection. Instead, they've opted to test market the products exclusively through their "At Home" sales channel in an effort to generate grass roots momentum for the holiday season. But whatever their approach, products like The new Buriti Baby collection are a powerful entry into the more conscious baby care market. Featuring "natural ingredients, bursting with effectiveness" sourced with a commitment to social and ecological responsibility. It's no wonder The Body Shop has been the number one "green" cosmetics brand for decades.
Lisa M. Robbin Young gives "face time" to hundreds of women each month, as a skin care consultant, author and entrepreneur. Sign up for her free newsletter, "Beauty Remarks" and get a free copy of her book, "Saving Face" at QueenOfTheSpa.com