With a brand re-launch in Fall, 2008, The Body Shop is taking skin care to new heights with the launch of a new Baby care range. Featuring oil from the Amazonian Buriti (pronounced "boo-ree-chee") tree, the Buriti Baby Care Collection is perfect for new moms, moms to be, and even adults with sensitive skin.
The Pediatrician approved formula is recommended for infants age 3 months and older, and features no added preservatives, making it perfect for customers with sensitive skin. When used as recommended, the skin smoothing body butter will provide hours of moisturization thanks to the community trade shea butter and aloe.
With more moms getting picky about what they apply to baby's skin, you'll be pleased to know there are no parabens of any kind in the Buriti Collection. The range is exclusively available from consultants with The Body Shop at Home through Holiday, 2008. Five products comprise the body care collection with four additional accessories to augment the value of the regime.
Chocked full of essential fatty acids (EFA's), the Buriti Baby body wash, shampoo and body lotion provide lasting and gentle protection for baby's tender skin. For extra moisturization, the Buriti Baby body butter is a skin smoothing treat. If mom wants to spend some quality bonding time with baby, the no-mess, near-dripless massage gel is perfect for applying while holding your bundle of joy in a close "back rub" position. You can even pour it one-handed!
With The Body Shop touting "Nature's Way to Beautiful" as their new mantra for a greener way of living, you'd expect the company to be screaming from the rooftops about this new powerhouse product collection. Instead, they've opted to test market the products exclusively through their "At Home" sales channel in an effort to generate grass roots momentum for the holiday season. But whatever their approach, products like The new Buriti Baby collection are a powerful entry into the more conscious baby care market. Featuring "natural ingredients, bursting with effectiveness" sourced with a commitment to social and ecological responsibility. It's no wonder The Body Shop has been the number one "green" cosmetics brand for decades.
==========
Lisa M. Robbin Young gives "face time" to hundreds of women each month, as a skin care consultant, author and entrepreneur. Sign up for her free newsletter, "Beauty Remarks" and get a free copy of her book, "Saving Face" at QueenOfTheSpa.com
Showing posts with label buriti oil. Show all posts
Showing posts with label buriti oil. Show all posts
Tuesday, August 19, 2008
Thursday, July 17, 2008
Buriti Oil: Baby's Amazon Skin Smoother
Buriti Oil may be the nectar of the Gods - at least in Brazil. The Moriche Palm, Mauritia flexuosa, also known as the Buriti tree, is a palm tree that grows in and near swamps and other wet areas in tropical South America. Natives call it "the Tree of Life" which is the literal translation of Buriti. The entire tree has varied uses, and indeed may be a rare gem in the Amazonian jungle.
The Buriti (pronounced bu-REE-chee) palm grows to a towering height of up to 35 meters, with a palm spread that resembles a rounded crown. Beautiful pale yellow blooms adorn the tree from December to April, and an almost artificial-looking ridged fruit grows from December to June. The nearly perfectly shaped fruit has shiny chestnut colored scales, and the edible, yellow, fleshy fruit has a high vitamin C content.
The Buriti palm is suitable for human use in a variety of ways. The sweet fruit is used to make beverages, preserves and ice cream. Buriti oil is high in vitamin A and is cold-pressed from the pulp. Natives use the healing oil to treat burns because of its soothing qualities. The inflorescence buds are eaten as a vegetable, and the sap can be made into a juice or allowed to ferment to make a wine. Threads and cords are locally produced from the tree's fibers.
In the cosmetic world, Buriti oil is highly prized for the essential Fatty Acids and emollients that work overtime at keeping skin smooth. The antioxidant properties of Buriti oil also have skin repairing and protecting properties. In fact, the concentration of carotene in Buriti oil is even higher than that in carrot oil.
Slowly, we're seeing Buriti oil make it's way into the mainstream cosmetic market. Look for major players like The Body Shop to release a new collection of baby care products featuring Buriti oil in Fall, 2008. Dubbed "Buriti Baby", the collection touts skin softening, ultra gentle cleansing and protection for baby's delicate skin. Products range from shampoo to baby body butter, and include accesories made from organic cotton and renewable bamboo.
But Buriti oil isn't just for babies. Countless health food stores are now carrying the oil, the ground nut as an exfoliant, and even the fruit. Americans are just now learning how valuable this miracle fruit can be in terms of meeting so many diverse needs for our health and beauty.
The Buriti (pronounced bu-REE-chee) palm grows to a towering height of up to 35 meters, with a palm spread that resembles a rounded crown. Beautiful pale yellow blooms adorn the tree from December to April, and an almost artificial-looking ridged fruit grows from December to June. The nearly perfectly shaped fruit has shiny chestnut colored scales, and the edible, yellow, fleshy fruit has a high vitamin C content.
The Buriti palm is suitable for human use in a variety of ways. The sweet fruit is used to make beverages, preserves and ice cream. Buriti oil is high in vitamin A and is cold-pressed from the pulp. Natives use the healing oil to treat burns because of its soothing qualities. The inflorescence buds are eaten as a vegetable, and the sap can be made into a juice or allowed to ferment to make a wine. Threads and cords are locally produced from the tree's fibers.
In the cosmetic world, Buriti oil is highly prized for the essential Fatty Acids and emollients that work overtime at keeping skin smooth. The antioxidant properties of Buriti oil also have skin repairing and protecting properties. In fact, the concentration of carotene in Buriti oil is even higher than that in carrot oil.
Slowly, we're seeing Buriti oil make it's way into the mainstream cosmetic market. Look for major players like The Body Shop to release a new collection of baby care products featuring Buriti oil in Fall, 2008. Dubbed "Buriti Baby", the collection touts skin softening, ultra gentle cleansing and protection for baby's delicate skin. Products range from shampoo to baby body butter, and include accesories made from organic cotton and renewable bamboo.
But Buriti oil isn't just for babies. Countless health food stores are now carrying the oil, the ground nut as an exfoliant, and even the fruit. Americans are just now learning how valuable this miracle fruit can be in terms of meeting so many diverse needs for our health and beauty.
Subscribe to:
Posts (Atom)
